ianhaney50 wrote: trendoman wrote: Strongly recommend converting images to AVIF. Savings are awesome, I attach example of 100kb jpg -> 14kb avif with same visual quality.
Thank you, I'll keep that in mind, does that make the site load quicker as well? I did think of possibly using webp images
Initially I also had a webp format, and even some code selected the best compression between the two - webp, avif - but lately it became more clear that avif has good browser support and the resulting quality is better with smaller size. I am quite sure that compression rate is amazing and with most light compression settings (quality = 90, speed = 4) the reduction will be 25% on average or in some cases even 90%. Quality 70/80 also look amazing, but to be on a safe side i.e. indistinguishable visual quality without artefacts I chose 90 with less savings.
if a page serves avif format, then google will rank it higher too, which is an important factor.
Addon Optima-V that I coded for AVIFs (with support, extremely valuable input and vigorous testing from @orbital) converts images automatically and rewrites links for generated pages in the source code too. So more like `install and forget` solution. If your site needs a solution for images, a test period can be arranged.